Optimizar Video paraGoogle y Youtube

Se ha Visto 165 veces

 

¿Cómo optimizar un video para que aparezca primero en You Tube? ¿Y para que aparezca en los primeros resultados de Google? ¿Por qué un video es visible en You Tube y en Google no y viceversa? En el siguiente artículo vamos a dar respuesta a estas preguntas.

Ya hemos visto que muchos videos llegan a los primeros lugares en los resultados de cierta búsqueda en Google, por eso ya reconocemos la importancia de un video bien optimizado y tomando en cuenta que el video puede llegar ser muy visible, también reconocemos la importancia del mensaje que vamos a pasar en este video.

En cuestión a Google, como este buscador todavía no puede leer e interpretar flash y video, la optimización del video tiene que ser en las meta etiquetas del url como Title, meta description y meta key words. Esto significa que hay que incluir las palabras clave en ellas, las que queremos rankear en las meta etiquetas.

Después de optimizar las etiquetas, tenemos que procurar que el url del video recibirá enlaces de sitios con Page Rank alto, igual como manejamos el posicionamiento de cualquier otra hoja en la web.  Es decir, la optimización de videos no está en el archivo del video sino en la hoja en que se encuentra el video, el url, y hay que manejar su posicionamiento igual que como manejamos el posicionamiento de una hoja de texto.

También en You Tube existe la optimización de meta etiquetas, y para hacerlo hay que considerar el título del video como la meta etiqueta Title, a la descripción del video como la meta etiqueta description y al espacio de Tags como las meta key words. You Tube interpreta los contenidos de estos espacios como las meta etiquetas que conocemos en HTML.

Los siguientes son factores que influyen en la visibilidad de un video en You Tube:

• Número de reproducciones (si, ya sabemos que es como la historia de la gallina y el huevo, ¿quien vino antes?)

• Me gusta o no me gusta – flagging

• Rating

• Número de veces que los usuarios pidieron compartir el video (por la función de compartir o por la función de insertar)

• Cantidad de comentarios

• Antigüedad del video

• Número de Suscriptores en el canal

• Número de videos en el mismo canal

• La popularidad de los demás videos en el mismo canal

• Enlaces que reciba el video desde otros sitios (consecuencia directa de las acciones compartir  o insertar)

Consejos para mejorar el ranking de un video en You Tube:

• Mantener un canal activo y publicar videos en forma continua

• Como mencionamos antes, optimizar las etiquetas del video usando palabras claves importantes (mínimo 12 palabras). En el título incluir primero las palabras clave y luego la marca.

• En la descripción del video incluir además de un resumen que incluye el contenido del video usando palabras clave es recomendable también añadir enlaces a su canal, enlace para suscribir,  y  a las redes sociales.

• El algoritmo de You Tube favorece los videos que comparten enlaces a otros videos (no necesariamente del mismo canal) o a otros canales y listas de producciones con contenido relevante.

• Responder a los comentarios para el video en las primeras horas que el video fue publicado. Mucha actividad en el área de los comentarios solo va mejorar el ranking del video.

Google así como You Tube, quieren presentar videos con mayor popularidad y finalmente si el contenido del video tiene valor agregado, su popularidad se va incrementar y se va reflejar en back links, en presencia en otros sitios, en presencia en redes sociales, en número de comentarios y otros factores sociales de la red.

Si teneis algun otro consejo seguir comentando en el Foro

 

gracias a http://www.seo-simple.com.mx

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